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Seaham-based Prima Cheese raises money to fight poverty in County Durham

Mar 7, 2023 | Business

Charity and cheese have joined forces to raise vital funds to fight poverty in County Durham.

The staff team at Prima Cheese, in Seaham, chose the Poverty Hurts Appeal as their Charity of the Year in 2022, and piled on the fun to raise £1,214.62.

A charity car wash, Easter egg competition and fancy dress days helped hit the total, while giving staff time to bond and have some fun.

The Poverty Hurts Appeal, now in its second year, was launched by County Durham Community Foundation to combat rising levels of child poverty and hardship created by the pandemic, cost-of-living crisis and ongoing economic difficulties in the region.

Nagma Ebanks Beni MBE, CEO of Prima Cheese, said: ‘We were delighted to be able to present County Durham Community Foundation and the Poverty Hurts Appeal with a cheque for the money our team raised over the year. We are hearing fantastic stories of the difference the Poverty Hurts Appeal is making and feel thankful to have been able to support our local community.”

Michelle Cooper, CEO of County Durham Community Foundation, said: “We would really like to thank the team at Prima for their fundraising efforts this past year. When we met them back in December 2021 they had real care and concern for what is happening in the communities on their doorstep.

“I am delighted to say that this gift will be matched with £1 for every £2 raised, thanks to the generosity of our existing supporters. The money will help those in real need, many of whom have never had to ask for help before. We are hearing of more and more working families and individuals who simply cannot make ends meet, so the Appeal is creating support and lifelines to help get people through. For 28 years we have been funding small but vital charities at the heart of helping and the Appeal has been our biggest effort to date.”

To donate or learn more, go to https://cdcf.enthuse.com/cf/poverty-matters