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County Durham foster agency lands a place in the top three of a national video competition

May 19, 2022 | Local News

A Durham-based foster agency has been selected as a finalist in a prestigious video production awards just in time for Foster Care Fortnight.

Foster Care Associates (FCA) is in the top three at The Drum Roses Awards in one of the TV and cinema commercial categories.

FCA, who have made the video in conjunction with Worcester-based Conteur, a PR and video agency, are up against BBC Sport and Bristol-based, Cowshed.

John Platt, FCA’s Managing Director said: “It is incredible to see our fostering agency up against some big contenders like the BBC for this award. The world of foster care is a wonderful place, and adverts and awards like this really help us to put FCA on the map in Durham.

The video advertisement, which can be viewed here, features two parents and their foster children. It illustrates a number of before and after shots, showing the incredible difference that foster care can make to the life of a child.

John continued: “To be a foster carer is an incredible career choice, and something that so many children depend upon. Children require care through no fault of their own. This could be because their parents have passed away, have addiction issues or because the children are unaccompanied asylum seeking children. 

“All of these scenarios are heart wrenching, and you can see from our advertisement how positive foster parents can make such a difference to children and young people. This is why it means so much to us at FCA to be able to showcase our foster parents’ amazing work through this advert, and its nomination for an award.”

The Sky AdSmart video advert aims to be simple but powerful, and the advertisement shows the transformation between one home and the other, highlighting the importance of foster care.

Gillian Davies, Director at Conteur helped bring the video advert to life. She said: “The concept for this film took several weeks to finalise but we were thrilled with the results. As a team, we work hard to bring out the very best stories from the clients we work with and it’s fantastic to see all of our hard work recognised in this way.

“FCA is an incredible organisation, and we couldn’t be prouder to support them throughout these awards.”

Foster Care Fortnight is an annual event which aims to put foster care on the map around the country.

FCA hopes that the video will help encourage more people to consider a career change to fostering to help support some of the 80,000 children currently in the UK’s care system.

For more information about becoming a foster parent with The FCA in Grimsby please visit https://www.thefca.co.uk/regions/