Seaham company confirms associate partnership with Sunderland football club

Apr 21, 2021 | Business

A market leader in the wholesale and distribution of thermoplastic piping systems for over 30 years, Seaham-based IPS Flow Systems has renewed its commitment to support Sunderland A.F.C. by becoming an Associate Partner.

Sunderland A.F.C. are one of three North East clubs who have joined the new programme introduced by Eleven Sports Media, which gives companies of all sizes an opportunity to promote their brand on the high impact perimeter LED boards seen by huge audiences watching on TV, as well as a range of other digital channels designed to reach fans at every stage of the matchday.

IPS has been a club partner since 2019 and, by joining the new Associate Partnership, the Durham-based business will see their brand feature on powerful pitchside perimeter boards, as well as Eleven’s StadiumTV and StatsZone channels, which use innovative live, stat-driven content designed to engage fans across social media channels.

Alan Sowerby, Head of Sales Engineer and Sunderland fan, said: “At IPS, we really see the benefit of supporting our local teams, as well as grassroots clubs.

“Covid-19 has challenged everyone, and IPS wanted to continue to support the Associate Partner Programme and our peers within the programme through these difficult times.”

IPS Flow Systems represent some of the world’s foremost innovative manufacturing companies and deal with a variety of customers from manufacturing to construction.

With the demand for the manufacturing and construction of thermoplastic piping systems forever increasing, the two-site operation is able to offer next day or 48-hour delivery throughout the UK from its 50,000 square foot warehouse facility.

Eleven Sport’s Media’s Jordan Wilson added: “It’s fantastic to see IPS’ continued support towards the Sunderland AFC’s Associate Partner Programme. Our digital platform helps the club, regional businesses and fans all connect with one another using some of the most advanced stadium and fan engagement technology available.”