Redu Group, a leading provider of employee benefit and retail marketing solutions, is pleased to announce the appointment of Adam Hobbs as Head of Retail Partnerships, a new role for the organisation.
In his new role, Adam will be responsible for building relationships with Redu Group’s existing retail partners and new retail brands to increase sales, retention, loyalty and maximise customer acquisition through innovative gift card solutions.
Adam, who was previously UK Managing Director and Vice Principal of Global Supply at WeGift, brings his 12 years of experience in the gift card industry, working for both agencies and in-house retail brands internationally, across both business and consumer markets.
Adam is also Vice Chairman of the Gift Card and Voucher Association, which is the industry organisation that represents retailers, issuers and suppliers in what is today a 7 billion pound gift card and stored value solutions market.
Commenting on his new role, Adam said: “I’m really excited to be joining such a young and dynamic company. The technology that Redu Group has developed and their recent acquisitions means that we are able to offer market leading end-to-end gift card solutions to retailers at scale. Unlocking new and incremental revenue streams across a range of different verticals and sectors.
“The team have made some remarkable progress so far and I’m looking forward to helping accelerate their growth in the years ahead”
Gary Hunter, CEO of Redu Group said “This is a very exciting time for Redu as we have moved into the gift card market with our recent acquisition.
“Getting Adam on board with his fantastic experience and knowledge will really help us accelerate in this space”